"Once A Cheater, Always A Cheater" May Be More True Than We Thought




A relationship can break apart for many reasons, but nothing destroys one faster than infidelity.


Now, what makes for an “acceptable” type of relationship changes over time and varies from place to place. And it’s not unheard of for an open or polyamorous relationship to work out well for everyone involved.


But if someone is sleeping around without their partner’s knowledge and consent, the reaction from their neighbors — not to mention their partner — is going to be universally negative.


Yet it still happens and a video from AsapSCIENCE will tell you why.











Of course, the answer to this question is fairly complicated, but this video from  covers a lot of the possibilities. From unresolved relationship issues to income differences, there’s a lot of factors that can contribute to infidelity. 


And even that percentage depends on your definition of monogamy, since some of these animals will cheat as much as humans do. 


But the biggest factor is right in our brains and needs a little neuroscience to get to the bottom of.


But not to worry, this video has just the right kind of fascinating explanation to help you understand why humans cheat.




1. So this all begs the question,


If there’s such a worldwide taboo against people cheating on their spouses, why does it still happen?




2. Consider also the case of Ashley Madison.


This dating site actively promoted cheating, but earned millions of dollars in revenue before its infamous hacking.











3. And considering they once charged $15 for profile deletion,


the pressure of the taboo seemed to feature heavily in their business model. And it turns out they didn’t actually delete users’ most important personal information, like their name and address.




4. But of course, we can only blame this one dating site for exploiting the issue.


Humans have been indulging in infidelity for as long they’ve been told not to. And it’s more universal than you may think.

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