Paris Campaign Reveals We Were Following An Alcoholic Instagram Star




Have you ever seen a picture of someone or something online and instantly followed them? One click and you are now a loyal fan. You don’t know the person, but you feel like they are your best friend. You become obsessed with the things they get to do, the outfits they wear, places they go, and all those who get to be with them. Starting to sound a little stalkerish, right? But to you, it doesn’t feel like that. You think you know everything about them just like you do those closest to you. But you don’t.


It’s easy to get caught up in the big picture and skip over the little things that actually require the most attention. An agency in Paris put the public to the test and proved that we don’t open our eyes as much as we should — and it could be turning us into enablers.


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August 1st.


Louise Delage came to Instagram and before we knew it, she was blowing up as a star.




In just a few months, she drew in thousands of followers.


She currently sits with over 17,000.











People loved the cheery photos of her in the pool or enjoying a night out.


Here was another mystery person with the perfect life and we got to be a part of it, even if it was only through social media.

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